Freelance Work

Creating innovative designs for diverse clients and campaigns while ensuring brand uniformity across all print and digital materials. Anticipating and adhering to established guidelines for producing promotional assets throughout all media channels, including digital, print, social media, OOH, sponsorships, and partnerships.

Edstein

Edstein's new website is focused on providing a seamless user experience to showcase their stonemasonry services. A flowing UX can help guide visitors through the website, making it easy for them to find the information they need and ultimately convert into customers.

By bringing Edstein to the forefront of stonemasonry, the new website can help the business stand out in a crowded market and the market leaders.

Rebel Sport

As the lead designer for Rebel Sports' annual holiday season catalogue, I collaborated with all business units and stakeholders of the company.
In designing the catalogue I curated the top sales and product specials that Rebel has for the holiday season, aiming to achieve the best sales outcome across the Super Retailer Group.

The catalogue is distributed nationally, with over 5000 copies printed and available for viewing online. The holiday season campaign is subsequently promoted on all social channels and through regular CRM to connect with all touch points for the customer during the holiday season.

Rebel Sports EOFY Sale

Rebel Sport's EOFY sale is one of the biggest sales of the year, demanding impactful visuals to grab attention, the EOFY sale is held between June and July. Design elements were used to highlight deep discounts and a vast selection of sporting goods.

Davell Products — brand refresh

To give Davell Products a brand refresh I needed to evaluate the existing brands identity, including the logo, tagline, colour scheme, typography, and overall visual representation. Identify any outdated elements or inconsistencies.

The brand refresh was necessary to facilitate the development of the new Davell Products website.